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RISKS HINDERING THE OBJECTIVE |
DECISIONS REQUIRED TO MANAGE RISKS |
INFORMATION REQUIRED TO MAKE DECISIONS |
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Bad weather |
Advertise our products, especially for eating at home. |
Forecast sales figures |
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Planned advertising campaigns |
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Competitors’ advertising campaigns |
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Advertising rates |
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Sales figures achieved from previous advertising campaigns |
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Calculation to show whether increased profits as a result of increased sales justify the advertising costs. |
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New competitor products launched |
Launch our own new products |
Market research to determine gaps in the market |
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Planned new products in development |
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Calculation to show whether increased profits from the new products justify the costs of the development, launch and any affect on profit of existing products. |