Managing information

Summary 1. Problems 2. Solutions 3. Identification(1) 3. Identification(2) 4. Practice(1) 4. Practice(2) 5. Example 6. Action 7 The board pack 8. More examples Download book Exit

6. Personal action

The example in chapter 5 gives an idea as to how we can apply the principles in this document. What personal action can we take?


OBJECTIVE: Increase sales of ice creams by 6%






























Timing:

Advertising information: provide sufficient time to prepare and launch campaign.

New product: provide sufficient time to research and launch new product.


Accuracy:

Use @RISK calculations to determine the sensitivity of the cost justification calculations.


To see how this action can be used for the Board Pack click here.




What are your objectives?

How accurate does it need to be?

When is the information required?

What information is required to make these decisions?

What decisions have to be made to reduce these risks to an acceptable level?

What are the risks likely to hinder these objectives?

RISKS HINDERING THE OBJECTIVE

DECISIONS REQUIRED TO MANAGE RISKS

INFORMATION REQUIRED TO MAKE DECISIONS

Bad weather

Advertise our products, especially for eating at home.

Forecast sales figures

Planned advertising campaigns

Competitors’ advertising campaigns

Advertising rates

Sales figures achieved from previous advertising campaigns

Calculation to show whether increased profits as a result of increased sales justify the advertising costs.

New competitor products launched

Launch our own new products

Market research to determine gaps in the market

Planned new products in development

Calculation to show whether increased profits from the new products justify the costs of the development, launch and any affect on profit of existing products.